Taxpayers might want to pay close attention to this Sunday's Super Bowl broadcast or they'll miss Uncle Sam's 30-second, $2.5-million reminder to stand up and be counted.
Taxpayers might want to pay close attention to this Sunday's Super Bowl broadcast or they'll miss Uncle Sam's 30-second, $2.5-million reminder to stand up and be counted.
That's what the Census Bureau paid CBS to get their message notched somewhere between a National Lampoon reprisal, a weird dude with big glasses, a beer-can house and men without pants.
And, that's just a fraction of what the bureau plans to spend this year to get Americans to answer a simple, 10-question survey.
The bureau is spending $133 million between January and May -- or, more than $13 million for each of 10 questions, one of which reads: What is your telephone number? -- to publicize the national head-count. Part of that effort is the Super Bowl ad, which Kendall Johnson, a spokeswoman for the bureau, confirmed Wednesday to FoxNews.com cost $2.5 million to air. The ad, produced by actor and director Christopher Guest, also will appear in other media, Johnson said. READ MORE...
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